I have this super fashionable friend who has ultra fashionable friends and they should all be writing for this site instead of yours truly. Let's not dwell on that though, shall we? My super fashionable friend has been in wedding after wedding these past few years and has seen her fair share of bridesmaid dresses. From blah to boring to "I'll really never wear this again...ever", she's got a closet FULL of dresses (mine included).
However, this past spring she was in a wedding and when I saw the photos my jaw dropped. The bride was obviously stunning but SO WERE THE BRIDESMAIDS. How often does that happen? See for yourself:
I KNOW. So beautiful, all of them. I inquired about the dresses because I loved that they were all unique and all gold. So glamorous. My dear friend whispered "we used Rent the Runway". Say what now? That is the most brilliant thing I had ever heard. All of those dresses are high end, couture gowns that each woman rented for about $125. Badgley Mischka? CHECK. Nicole Miller? CHECK. Diane von Furstenberg? CHECK. CHECK. CHECK.
The best part is that when you rent a dress through Rent the Runway, you pick the same dress in two sizes so you're assured the right fit. Then you can rent a backup dress for only $25 more just in case the first choice doesn't work out. Or, maybe you have six bridesmaids. Rent three dresses full price and get three backups for only $25 a piece. It really is brilliant, isn't it? Your bridesmaids get to wear gorgeous designer dresses and feel amazing for a day and you get stunning ladies in waiting for your photos.
(all images courtesy of the glowing bride, Gwen Adler)